Documenting daily activities and important events helps preserve important memories, but remembering to lengthy entries and carrying a notebook and pen are difficult. We were tasked to build a product that allows quick entries and easy printing of beautiful book so users have entries as a keepsake.
A photo journaling app that encourages quick daily interaction so the user can document important events or day to day activities to keep memories for themselves. There is also a book printing feature that allows users to turn their digital entries into beautiful books that can be cherished forever.
I began my project researching competitors in the field of journaling apps. I completed a competitive analysis analyzing the strengths and weaknesses of competitors and identities opportunities where my app could differentiate itself.
I created and deployed a user surveys to identify user attitudes on journaling as well as printed photo books.
Before I began building the solution, I conducted interviews to get even more information about the needs and frustrations of my users. My biggest takeaway from my user interview was to prioritize ease over volume of content.
I considered all actions users would want to complete on the app and created user stories for those. Thinking micro about user interactions is important so that I design the solution with a clear idea of what is needed by my users.
I next considered HOW my users would complete the high priority user stories by building user flows.
Add a New Entry
Change the Date of an Entry
Change the Location of an Entry
Print a Book
My goal with this project was to create elegant visual design that would appeal to all of my user personas. I wanted it to feel trendy enough for millennial travelers to want to use it, friendly and fun enough for parents to use as a way to track their kids’ growth and approachable and safe enough for users who want to use it to hold and process their feelings. I did a mind map to start my brainstorm.
I thought the image of a feather appropriately captured the feel I wanted and hinted at a feather pen, which makes sense as a logo for a journaling app. I had a lot of fun tinkering with the logo in Figma and I used the logo in to build a color scheme.
I liked these colors but as I built out the high fidelity mockups, these weren’t the feel I was going for anymore. I wanted something with more pop and that was a little less feminine. I landed on the colors below.
I built out a style guide including the important elements of the app. Because this is an Android app, I used Roboto for the majority of the elements within the app and Rubik for styling app text. I chose to use Raleway as an accent font because it fits in with the trendy/approachability of the rest of the app.
I moved into design starting with wireframes. First, I build sketched a round on paper and then used figma to build a low fidelty prototype so I could begin testing and getting feedback.
With a strong solution mapped through wireframes and a clear direction for the brand, I built high fidelity mockups. I used invision to build a prototype and test the app with students and teachers.
Taking user feedback into account, I built the final version of Pigeon Planner.
Revel Tenet was a different product than I've previously designed. Building a 'nice to have' product was fun and pushed me as a Designer.