Senior Lead Product Designer · Vertical SaaS

Designing clarity
in the complex.

I make complex, regulated software clear enough to trust and simple enough to use.

Currently at Moxie, the operating system for aesthetic practices.
Selected work Five projects · 2022–2026
Good Faith Exam review on mobile
01 · Moxie

The Good Faith Exam

Rebuilding a one-tap approve/decline into a structured, defensible clinical review.

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Moxie Pulse dashboard
02 · Moxie

Moxie Pulse

An internal tool I scoped, built with Claude Code, and shipped org-wide, turning calls into signal.

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Moxie treatment plan templates
03 · Moxie

Living Treatment Plans

A design-led, net-new feature: plans that evolve across a client's course of care.

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Overgrad custom field builder
04 · Overgrad

Custom Fields

Bringing each school's spreadsheet into the product as typed, governed data.

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Overgrad dashboards with live charts
05 · Overgrad

Custom Lists & Dashboards

Self-serve reporting and live visualization that ended weekly BI exports.

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Leadership One designer → four

Building the team is as much my craft as the product itself.

I founded Moxie's design practice as its only designer and grew it to four. I set the quality bar and the direction; my designers own their execution. The proof is in what ships under that model:

Owned by a senior designer

The design system

A high-quality system, built and maintained independently — the foundation the entire product draws on.

Overseen by me

E-scripts

Executed almost entirely end-to-end by one designer, against the standard I hold.

Overseen by me

Scheduling

Designed and shipped independently, with my feedback and bar-holding throughout.

Coaching designers into strong, independent ICs.

Refining a purist

One designer is a true purist — unwilling to compromise on the right pattern, UX, or interaction, whatever the scope. I didn't want him to lower that bar; I coached him to carry it differently: to communicate and collaborate through scope decisions, and do his best work within real constraints instead of fighting them.

Screens → prototypes

A junior designer shipped beautiful screens that felt clunky in motion — one forced every user through an inventory feature most didn't need just to reach checkout. I pushed him to prototype, not just draw screens, around a principle now central to how we design: functionality should unfold for the users who want it, never block the ones who don't. Serving practices of every size, that's the heart of it.

I hold the bar — including the hard personnel decisions. The team's standard is what protects the product.
About How I work

The best operational software fits seamlessly into the user's workflow and feels invisible.

I'm the Senior Lead Product Designer at Moxie and its founding designer, leading end-to-end design across the operating system for aesthetic practices: EMR, scheduling, payments, and compliance in one place. Working with product and engineering, I find the best solution and the most logical path to build it. Alongside that, I've built out and now lead our design team.

I care about precision: the right word in an interface, the right default, the contraindication that can't be allowed to slip through. I like to start a layer beneath the screen, where clarity or chaos really comes from, so before a pixel moves I know what's actually broken.

Product Design UX & Workflow Product Strategy 0→1 Vertical SaaS Healthcare / Compliance
Amy Witt

Before design, I spent years as a teacher in under-resourced schools. That's still the through-line: meet people where they are, and make the hard thing usable.